Motion Graphics Explainer Videos: Types, Benefits & Tips
Motion Graphics Explainer Videos: Types, Benefits & Tips
Blog Article
You’ve got a brilliant product or idea. But every time you try explaining it, people lose interest halfway through, or worse, nod politely and still don’t get it.
That’s where motion graphics explainer videos deliver. Instead of overloading your audience with jargon or static slides, they let you simplify ideas with movement, design, and clarity. Whether you're launching a new feature, onboarding users, or pitching to clients, these videos help you stay sharp, clear, and memorable.
And here’s the best part: they don’t feel like ads. They feel like stories that stick.
In this blog, I’ll walk you through what motion graphics explainer videos are, why they work so well, and show you five real examples so that you get practical tips to get started confidently.
What Are Motion Graphics Explainer Videos?
Motion graphics explainer videos are short animated videos that simplify complex ideas using visuals like text, icons, and transitions. They’re ideal for explaining products, services, or concepts without characters. Brands use them to boost engagement, clarify messaging, and scale content across platforms like websites, social media, and product pages.
These explainers balance clarity with creativity. Instead of characters or complex scenes, you get clean design, smooth transitions, and purposeful narration or music. That’s why they work so well in SaaS, fintech, healthcare, and education where abstract ideas need to be communicated fast.
Think of them as a visual toolkit for your storytelling. They are easy to update, simple to adapt, and always polished.
Why Use Motion Graphics Explainer Videos for Storytelling?
Motion graphics explainer videos are built for clarity. They help you turn complex ideas into clean, visual stories that are easy to follow and remember.
As 64% of B2B buyers are more likely to make a purchase after watching a video that explains a product or service clearly and concisely, such explainers give brands an edge.
Here’s why they work:
- Simplify complexity. Use icons, text, and transitions to explain abstract or technical topics without overwhelming viewers.
- Stay professional. The style is clean and minimal, making it ideal for B2B, SaaS, fintech, or healthcare without feeling dull.
- Repurpose easily. These videos work across landing pages, social media, sales decks, and product demos without major edits.
- Control costs. No need for voice actors or character animation. You get a polished video with lower production overhead.
The format is designed to grab attention quickly, communicate value clearly, and work across channels. Whether you're launching a product or explaining a process, motion graphics help you get the message across real fast.
5 Motion Graphics Explainer Video Examples That Nail Visual Storytelling
Motion graphics come in multiple styles. Each serves a different goal, whether it's product education, brand awareness, or data storytelling. Here are five effective formats with examples that show how brands use them to communicate clearly and effectively.
1. The Animated Product Walkthrough
Animated UI elements and icons make product demos clear and fast. Instead of static slides, you show how the product works in real time.
The Infosys Equinox Studio explainer by Red Bangle is a great example. It uses 2D animation and screencasts to walk viewers through a no-code interface. Key actions like drag-and-drop, data binding, and configuration are visualized precisely.
Use this format for:
- SaaS platforms with complex workflows
- Feature-led product demos
- Pages where clarity drives conversion
2. The 2D Story-Driven Service Demo
For service-based brands, storytelling builds connection faster than feature lists. A 2D story-driven video uses simple illustrations and transitions to show a customer problem and how your service solves it.
Multiplier’s explainer, created by Red Bangle, explains the challenges of global hiring and how their platform simplifies the process. The flat illustrations and transitions guide the viewer through a clear before-and-after journey.
Use this format for:
- Awareness campaigns
- Homepage explainers
- Problem-solution storytelling
2D storytelling is one of Red Bangle’s core strengths and we’ve developed an internal workflow that brings consistency, speed, and brand fidelity to service-driven explainers like this one.
3. The Data-Infographic Explainer
If your product relies on data, dashboards, or technical results, a data-infographic video helps bring those numbers to life. Instead of static charts or dense reports, motion design turns metrics into clear, engaging visuals.
The Wipro HIMSS explainer by Red Bangle shows how. It animates cybersecurity stats, attack paths, and remediation workflows into a cohesive story. The visuals build credibility while simplifying complex processes.
Use this format for:
- Fintech, healthtech, or analytics
- Results-driven messaging
- Simplifying technical processes
4. The Kinetic Typography Promo
Kinetic typography promos use animated words synced with sound or beats to deliver fast, punchy messages.
Take the DocuSign + Microsoft Power Automate video. It skips voiceovers entirely, relying on text, graphics, and rhythm to explain how automation saves time. In under 30 seconds, the message is clear and memorable.
Use this format for:
- Announcements or launches
- Brand intros and social media teasers
- Social ads with low attention spans
5. The 3D Environment Reveal
3D motion graphics are perfect when you want to simulate real spaces or products with depth and realism.
Google’s Drive explainer uses 3D motion graphics and a clear voiceover to show how files move across devices, get shared, and stay in sync. Each element is animated with intention, making the experience smooth and intuitive.
Use this format for:
- Enterprise tech demos
- Hardware or architectural visuals
- Real-world product walkthroughs
- Healthcare educational videos
Whether it’s a 2D demo, data-driven story, or kinetic text promo, Red Bangle’s in-house team delivers these formats with a production workflow built for clarity, speed, and scale.
Tips to Get the Most Out of Motion Graphics Videos
To make your motion graphics explainer video effective, focus on three areas: clarity, consistency, and execution.
- Write for visuals. Keep the script short and action-oriented. Every sentence should support what’s on screen.
- Stick to your brand system. Use your official colors, fonts, and icon styles. Consistency builds recognition and professionalism.
- Align visuals with meaning. Animate only what supports the message. Avoid unnecessary motion that distracts.
- Use audio strategically. Sound design and voiceovers enhance pace and comprehension. Silence weakens impact.
- Start with one core idea. Don’t overpack the first video. Focus on one product, problem, or workflow. Expand later if needed.
- Test across devices. Your video should be clear on mobile, desktop, and embedded formats. Check legibility and timing everywhere it plays.
Red Bangle’s cloud-based platform helps streamline this testing by organizing all versions, feedback loops, and approvals in one place, so nothing is lost or missed in the transaction.
A well-executed motion graphic is not about visual flair. It’s about making your message clear, memorable, and actionable.
Conclusion
Motion graphics explainer videos help you simplify ideas, engage faster, and communicate with clarity across channels. Whether you’re launching a product or explaining a service, the right visual format makes a real difference.
If you're exploring motion graphics for your brand, Red Bangle has helped companies like Infosys, Wipro, and Multiplier turn complex stories into compelling videos. Talk to our experts so you can start with a simple concept and scale as you grow.
FAQs about Motion Graphics Explainer Videos
1. What are motion graphics explainer videos?
Motion graphics explainer videos are short animated videos that use shapes, icons, and transitions to simplify and communicate a concept, product, or service. They do not rely on characters and are ideal for professional, visual storytelling across platforms.
2. How are motion graphics different from traditional explainer videos?
Traditional explainer videos often include characters or live-action footage, while motion graphics rely on animated visuals like typography, UI elements, or icons. They offer a clean, modern look and are often preferred for tech, SaaS, and data-focused storytelling.
3. When should I use a motion graphics explainer video?
Use them to simplify complex ideas, launch a digital product, promote a SaaS platform, or explain abstract concepts clearly and quickly. They work especially well on websites, social media, and product demos.
4. What are the most effective formats of motion graphics explainer videos?
The most effective motion graphics explainer video formats include product walkthroughs, 2D story-driven demos, infographic explainers, kinetic typography promos, and 3D environment reveals.
5. Are motion graphics explainer videos effective for B2B marketing?
Yes. Motion graphics explainer videos are highly effective in B2B contexts as they simplify messaging, showcase products clearly, and support lead generation, especially for SaaS, tech, and service businesses.
6. What’s the ideal script structure for a motion graphics explainer video?
Use a clear format: Hook → Problem → Solution → CTA. It keeps viewers engaged, highlights pain points, and delivers the brand’s value proposition within 30–90 seconds. Report this page